Adobe has announced a significant expansion to the agentic capabilities within its Creative Cloud suite during its Max conference in Miami. The software giant is rolling out an updated version of its Firefly AI Assistant capable of carrying out complex, multi-step tasks across popular creative tools like Photoshop, Illustrator, Premiere, and After Effects.
The updated Firefly AI Assistant features a new planning mode designed to give users granular control over complex jobs. When an AI assistant is assigned a multi-step task, this planning mode allows users to review and edit the proposed workflow before granting final approval for the system to move forward. Users can either manually select a specific model to orchestrate the tasks or let Adobe's software decide. Additionally, creators can now define specific colors and brand guidelines that apply across all projects handled by the assistant.
Key takeaways
- Adobe announced major agentic updates to the Firefly AI Assistant at its Max conference in Miami.
- A new planning mode lets users review and edit multi-step AI workflows before execution.
- Adobe is previewing always-on agents to handle recurring tasks like organizing raw footage and cleaning audio.
- A new natural language editing agent is heading to the Premiere mobile app in private preview.
Always-on agents and recurring workflows
Alongside the interactive assistant, Adobe is previewing new always-on agents built to take on recurring tasks. In a recent demonstration, a user prompted the Firefly AI Assistant to sort through raw video footage as it was being uploaded to a project. The system automatically offered to organize the raw files, apply lookup tables (LUTs), clean up audio, and back up the files once the user approved the workflow in planning mode. Following that organization process, the assistant was then tasked with preparing a social media promotion campaign for the same project.
Adobe is also bringing a dedicated new agent to the Premiere mobile app, which initially launched on iOS before expanding to Android. This mobile agent is designed to help users execute edits using natural language commands. Adobe is rolling out this tool in private preview before making it available more broadly to mobile creators.
Expanding ecosystem integrations
In addition to native Creative Cloud updates, Adobe is testing a new set of Model Context Protocol (MCP) connections. These integrations allow external chatbots to gain local access to core Adobe applications including Photoshop, Illustrator, Premiere, and After Effects, enabling them to perform actions such as editing layers directly.
Addressing questions regarding the broader implications of these autonomous capabilities for professional artists, Zorana Gee, Adobe's senior director of agentic product, emphasized the company's commitment to its user base. Gee noted that Adobe aims to meet users wherever they are on the creative continuum, whether they are individual entrepreneurs building social posts for a small business or seasoned professionals relying on the professionalism, security, and reliability of the Adobe ecosystem.
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