Outsourcing MarTech operations becomes top priority for enterprises
Enterprise brands are increasingly outsourcing their marketing technology stacks to specialized agencies to manage complex data ecosystems and cut operational overhead.
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Enterprise brands are increasingly outsourcing their marketing technology stacks to specialized agencies to manage complex data ecosystems and cut operational overhead.
Indian multinational IT consulting giant Wipro has recognized that the traditional outsourcing business model is under existential threat from automation. Their response—a massive, systemic integratio...