Shoppers looking to break into the smart ring market can now secure a substantial discount on wearable health technology, as the previous-generation Oura Ring 4 drops to $249 across major major online and brick-and-mortar storefronts. Major retailers including Amazon, Best Buy, and Target have slashed $100 off the standard retail price for the device, marking the first major discount on the wearable since July. While prices fluctuate slightly depending on the specific finish and sizing option selected, the majority of standard silver and black models in sizes ranging from 8 to 13 remain fully in stock at the lowest promotional rate.
For buyers interested in alternative finishes, Best Buy is stocking an exclusive deep blue midnight colorway priced slightly higher at $279. Individuals who remain uncertain about their exact ring size can purchase an Oura Ring 4 sizing kit for $10 through Amazon or Target, which conveniently includes a $10 store credit applicable toward the eventual purchase of the smart ring itself. While the latest generation wearable from Oura offers minor physical refinements, the prior iteration continues to deliver robust fitness and health tracking capabilities that frequently outperform rival devices on the market.
Key takeaways
- The previous-generation Oura Ring 4 is discounted to $249 at Amazon, Best Buy, and Target.
- The price cut represents a $100 savings off the regular retail price and the first major discount since July.
- Most silver and black models in sizes 8 through 13 are fully available at the promotional price point.
- A sizing kit can be purchased for $10 and includes a matching $10 store credit toward the ring.
How the last-gen wearable compares
Despite the introduction of newer hardware iterations, the prior-generation model remains a highly capable option for consumer health tracking. Testing conducted by industry reviewers comparing multiple smart rings revealed that Oura comfortably outpaces competitors across core health and fitness tracking metrics. The Oura Ring 4 line introduced upgraded, more accurate internal sensors alongside a slimmer physical profile compared to older ancestors, coupled with continuous software and feature updates from the manufacturer.
Although the newer Oura Ring 5 is slightly lighter and thinner, it shares identical underlying sensors and software features with the Oura Ring 4. This technological parity makes the current $249 discount significantly more attractive for cost-conscious consumers. Prospective buyers should note that fully utilizing the device requires an active subscription, which is priced at $5.99 per month or $69.99 annually.
What to watch next as retail stocks shift
As major retailers clear out existing inventory of the previous-generation smart ring, availability for specific sizes and colors is expected to fluctuate rapidly. Consumers aiming to secure the discounted hardware should verify their ring measurements ahead of time using the available sizing kits to ensure prompt delivery while promotional stocks last. Market analysts will continue monitoring whether competitors respond with similar price cuts as wearable tech inventories shift ahead of the next retail cycle.
Comments