Google has officially launched the Pixel Tag, its long-anticipated $29.99 answer to Apple’s AirTag, giving Android users a dedicated tool to track missing items like keys, wallets, and bags. First previewed in August, the device went on sale starting Tuesday and integrates seamlessly with a smartphone’s built-in Find Hub. By utilizing a combination of Bluetooth and ultra-wideband technology, the tracker provides precision finding capabilities that allow owners to locate misplaced possessions using both visual distance metrics and directional guidance.
The newly released accessory features a slim, elongated, and oval-shaped design that differs significantly from Apple's circular form factor. Spec-by-spec, the Pixel Tag measures 1.1 inches wide and 1.8 inches high from top to bottom, with a thickness of 0.2 inches and a total weight of 0.4 ounces including the battery. Built from stainless steel with an IP67 water and dust resistance rating for up to one meter of depth for 30 minutes, it is available in silver and pale green colorways. Consumers can purchase the device individually for $29.99 or opt for a four-pack priced at $99.99. Alongside the hardware debut, accessories manufacturer Bellroy is introducing a variety of keychain cases sold directly through the Google Store.
Key takeaways
- The Google Pixel Tag costs $29.99 individually or $99.99 for a four-pack.
- It features Bluetooth, ultra-wideband connectivity, and a built-in speaker with an 80-decibel maximum volume.
- The device is powered by a user-replaceable CR2032 coin cell battery offering up to one year of life.
- It pairs with devices running Android 9 or newer via Fast Pair technology.
Audio cues, physical buttons, and network tracking
Beyond visual location guides, the Pixel Tag includes a built-in speaker designed to emit an audible chime to help users pinpoint nearby items. Users can select from three different loudness settings inside the Find Hub app, with the maximum volume reaching approximately 80 decibels. The hardware also includes a physical button, which distinguishes it from competitors. Pressing the button twice allows a user to ring their misplaced phone if the tag is nearby. Furthermore, a surprise addition confirmed after publication reveals that the tracker supports NFC, which is used to connect users directly to device settings.
For items lost outside of immediate Bluetooth range, the tracker leverages Google’s vast crowdsourced network comprising over a billion active Android devices globally. Other nearby Android devices can safely detect the tag and relay its location back to the owner, appearing visually on a map inside the Find Hub application. When items are marked as missing via a dedicated 'Lost' mode, the tag shares the owner's email address, phone number, and a short message so finders can make contact. Once the tag returns within range of the owner's phone, it automatically resets to a found status.
Compatibility and sharing capabilities
The Pixel Tag pairs easily with any device running Android 9 or newer using Google’s Fast Pair technology. Pixel Watch wearers and other Android owners can also share the location of a single tag with up to 10 different people within the Find Hub app, offering a practical solution for commonly shared items like family vehicles. Long-term usability is supported by a user-replaceable CR2032 coin cell battery, which Google estimates will last up to one year before needing a replacement.
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