Customer retention means keeping customers active, satisfied, and loyal over time.
Many startups spend heavily on acquiring new users but ignore existing customers. This can increase costs and reduce growth quality.
Retention improves when customers get real value, good support, regular improvements, and a smooth experience.
Startups should track churn rate, repeat purchases, subscription renewals, and user engagement.
Strong retention is a sign of product-market fit. If customers stay, it means the product is solving an important problem.
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