A niche market is a smaller, specific segment of customers with a clear problem.
Startups often make the mistake of targeting a very broad market from the beginning. This makes product, marketing, and sales difficult.
When a startup focuses on a niche, it can understand customer needs more deeply and build a stronger solution.
Niche markets also help with branding. Customers feel the product is made especially for them.
After winning one niche, startups can expand into larger markets. Focused beginnings often lead to stronger growth.
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