Professional networking platform LinkedIn is currently testing a new feature that could significantly change how users lurk on the site. Some users have noticed a new "frequent viewer" label that reveals who repeatedly visits their profiles. The capability is currently being evaluated for certain individuals who subscribe to LinkedIn Premium, adding a granular layer to the platform's existing analytics.
Krista Mollion, founder of creative agency Unignorable Brands and a user with nearly 79,000 followers, first spotted the added detail last month. Mollion refers to the addition as a "stalker alert" because it flags individuals who look at a page multiple times. While LinkedIn has long permitted users to view page traffic, and Premium subscribers can access a full list of visitors over the previous year, this test specifically highlights repeat visitors with a dedicated tag.
Key takeaways
- LinkedIn is testing a frequent viewer feature for select LinkedIn Premium users.
- The label identifies individuals who repeatedly view a specific profile multiple times.
- Krista Mollion first noticed the feature and uses AI to analyze her repeat visitors.
- Users can avoid being tracked by adjusting their profile viewing options to private mode.
How users are leveraging the test feature
For creators and business owners like Mollion, the new insight provides a distinct advantage in identifying hidden opportunities. Mollion processes the names of her frequent viewers through the artificial intelligence tool Claude, sorting them into categories such as friends, prospective sellers, and actual business development leads. This process has reportedly generated positive networking outcomes nine times out of ten, connecting her with podcast hosts and event organizers who were previously just invisible lurkers.
Beyond business development, the label also exposes unwanted attention from former bosses, ex-romantic partners, or other unwelcome individuals. Because the designation is triggered exclusively by visiting a profile rather than merely viewing posts, comments, or search results, it serves as a definitive signal that someone is intentionally seeking out a specific user. Mollion noted that she has already blocked one individual identified through the label.
Protecting your browsing privacy
For those who wish to browse profiles without alerting the owners—whether looking up a potential hire, a former partner, or a date—LinkedIn provides built-in privacy controls. Users can adjust their settings by navigating to the Visibility tab within Settings and Privacy, and then selecting Profile viewing options. Choices include public visibility, semi-private mode which displays job title and industry without revealing the viewer's name, and fully private mode for anonymous browsing.
LinkedIn has officially confirmed that the test is underway, though the company has declined to share any further information regarding the broader rollout or official specifications of the feature. Until any permanent changes take effect, observant Premium subscribers may continue to spot the frequent viewer tag on their analytics dashboards.
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